Jogi Hendra Atmadja Net Worth: Forbes Cut Him From $4.4 Billion to $3.5 Billion in a Year
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Jogi Hendra Atmadja's net worth was $3.5 billion, per Forbes' "Indonesia's 50 Richest 2025" list, published 10 December 2025, ranking the Mayora Indah founder and his family 24th nationally. A year earlier, Forbes' "Indonesia's 50 Richest 2024" list, published 11 December 2024, had put the same family 11th at $4.4 billion. That is a same-publisher decline of roughly 20% and a 13-place drop in rank inside twelve months, even as Mayora's own reported profit rose sharply over the same stretch. Jogi Hendra Atmadja built Mayora, maker of the Kopiko candy brand recognizable from South Korean television dramas, after leaving a career as a doctor.
Forbes has tracked this fortune under "Jogi Hendra Atmadja & family" across consecutive annual lists. Its "Indonesia's 50 Richest 2024" list, published 11 December 2024, placed the family 11th nationally at $4.4 billion. Its "Indonesia's 50 Richest 2025" list, published 10 December 2025, placed the same family 24th at $3.5 billion, a fall of about $0.9 billion and 13 ranking spots in twelve months. Both figures are Forbes, so the decline is a legitimate single-tracker before-and-after, not a comparison across trackers. No dated Bloomberg Billionaires Index figure naming Jogi Hendra Atmadja or the Atmadja family was found despite several searches, consistent with this series' standing finding that Bloomberg individually prices only a handful of Indonesians: Sukanto Tanoto, Prajogo Pangestu, Low Tuck Kwong, Robert Budi Hartono and Tahir.
| Date | Publisher | Figure | Rank in Indonesia |
|---|---|---|---|
| 11 December 2024 | Forbes, "Indonesia's 50 Richest 2024" | $4.4 billion | 11th |
| 10 December 2025 | Forbes, "Indonesia's 50 Richest 2025" | $3.5 billion | 24th |
Jogi Hendra Atmadja, born in 1946, trained as a doctor before leaving medicine to found Mayora Group with his siblings in 1977. He now holds the title of President Commissioner at PT Mayora Indah Tbk (MYOR), while three of his sons run the company day to day: Andre Sukendra Atmadja as President Director since 2011, Hendarta Atmadja as Supply Chain Director, and Wardhana Atmadja as General and Operations Director. Per share-registration data as of end-May 2025, reported by Bisnis.com, Jogi personally holds 5,643,777,700 MYOR shares, 25.24% of the company and its largest individual stake; the family holding company PT Mayora Dhana Utama separately holds 26.14%.
Mayora's portfolio of more than 50 brands, including Kopiko, Danisa, Beng-Beng, Energen and Torabika, is exported to more than 80 countries. Its Kopiko coffee-candy brand has built unusual recognition in South Korea specifically through paid product placement in television dramas: Hometown Cha-Cha-Cha and Vincenzo in 2021, Castaway Diva in 2023, Connection in 2024, and Brave New World, airing on SBS and Netflix, in 2026, arranged through Seoul-based importer Macrocom, per a Korea Times report dated 19 June 2026. It is a consumer-brand mechanism this series has not used before: global name recognition built scene by scene in someone else's television industry, not through a single listed mega-cap stock.
MYOR is not present in NetWort's curated ticker universe, checked against frontend/scripts/curated-tickers.mjs and backend/app/services/asset_symbol_service.py, so it is named here by ticker only, with no internal asset link.
Two numbers pulled in opposite directions this year. Mayora's own first-half 2026 financial statement, reported 3 August 2026 by Bisnis.com, showed net profit up 46.52% year on year to Rp1.70 trillion, about $96 million at mid-September 2026's roughly Rp17,700-per-dollar rate, even though revenue rose just 0.70%, credited to cost efficiency and foreign-exchange gains rather than more sales. Over the same stretch, MYOR shares fell about 19% from the start of 2026 through early June, per Kontan, closing at Rp1,630 on 8 June 2026, per Bareksa. BRI Danareksa Sekuritas cut its MYOR target price from Rp2,700 to Rp2,500, per Investortrust.id, citing the weak 0.7% first-half revenue growth, domestic distribution disruptions in the first quarter, and sluggish export sales amid high fuel costs.
Mayora's annual shareholders' meeting, held 4 June 2026, approved a Rp60-per-share cash dividend for fiscal year 2025, 45.42% of that year's Rp2.909 trillion net profit, paid to shareholders of record 17 June 2026 on 7 July 2026. Bisnis.com calculated Jogi Hendra Atmadja's own direct share of that payout, from his disclosed 25.24% stake, at approximately Rp338 billion, about $19 million, reported 6 July 2026.
Less knowable than a single-line ranking suggests. Only Forbes prices this family; there is no dated Bloomberg figure to check it against, the same one-tracker gap this series has already found for Peter Sondakh and the Setiawan family. Forbes' own $3.5 billion figure is also more than nine months old as this article publishes, and it sits awkwardly next to Mayora's own reported first-half 2026 profit jump of 46.52%, a company fact that no named publisher has yet folded into an updated net-worth figure. This article states that gap plainly rather than resolve it into a fresh estimate Forbes has not itself published.
A conglomerate founder's tracked net worth can fall on an annual rich list even in a year his own operating company reports sharply higher profit, because a headline wealth figure is a snapshot of share price and disclosed stakes on one day, not a running tally of the business underneath it. This series found the identical shape one week earlier at Kalbe Farma: a falling stock against rising profit, different company, same gap. For other Indonesian consumer and family-conglomerate fortunes in this series, see:
If Indonesian consumer or food and beverage names are part of your own portfolio, NetWort's macro page tracks the USD/IDR rate daily, rather than the single snapshot used to convert the Rupiah figures above.